Tea company selects bio-based packaging for organic range

Wednesday, 11 March, 2015 | Supplied by: Innovia Films Pty Ltd

US company Carrington Tea has selected bio-based NatureFlex packaging films for their Carrington Organics Tea line. The flexible packaging material, developed by Innovia Films, is derived from wood pulp sourced from managed plantations. It is certified to be over 90% bio-based and home- and industrial-compostable.

“For our organic tea, we felt that a compostable package would complement our product and speak to people who want to make a positive impact on the environment. Flexible material also offered us a unique packaging approach and a chance for differentiation, as tea bags are predominantly packed in a box or can. Functionally, NatureFlex delivers the freshness barrier that our teas require along with excellent receptivity to inks, communicating our branding through vibrant print,” explained Debbie Shandel, executive vice president and chief marketing officer at Carrington.

The teas are offered in three flavours - Chamomile, Soothing Herbal and Green Tea Lemon - and are packaged in a 20-bag retail-ready ‘soft pack’, developed in conjunction with Fastik Label and Supply.

Online: www.innoviafilms.com
Phone: 03 9303 0600
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