Brewery ditches labels for premium beer in sustainable PET

Belgian brewery Martens sought to create a premium look and feel for its Martens Pils product while continuing its commitment to sustainability.

Utilising its existing Direct Print industrial-scale digital printing technology from KHS, the company has eliminated labels altogether, producing a visually appealing, premium and more sustainable PET package.

The new digitally decorated PET format fulfils the brand’s desire to pursue innovation in technologies, processes and products.

This packaging change follows on from the brewery’s 2015 launch of Dagschotel beer packaged in high-quality digitally printed PET bottles that were brought to life with the help of a smartphone app which recognised pixel patterns on the decorated bottles to create animated bottles. Bottles were printed with characters from a popular TV sitcom; scanning two bottles together brought lively exchanges between the characters.

KHS Direct Print is an industrial-scale, digital printing process with low-migration LED UV-cured inks for food-safe decoration of PET bottles.

Originally published here.