Sugar-free confectionery

Sunday, 01 June, 2008



When consumers were asked at the point of sale why they buy sugar-free lollies, health at 77% and taste at 67% were the main reasons by far. This demonstrates that sugar-free confectioneries have a convincing profile in terms of both nutrition and taste and as such offer the opportunity to align indulgence with a health lifestyle.

Confectionery made with Isomalt follow this worldwide health trend. Isomalt has only half as many calories as sugar, it is toothfriendly and has a low glycemic effect. Blind tests with consumers have established that test persons experience Isomalt-based sweets as having a more intense of fruitier taste than the sugar-based counterpart. Moreover, Isomalt dissolves somewhat slower than sugar — the sweet stays in the mouth longer, adding up to longer enjoyment.

 

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