Mondelēz opens its biscuit and baked snacks lab in Singapore

Mondelēz International opened its Regional Biscuit and Baked Snacks Lab and Innovation Kitchen in Singapore on 28 May 2024. The facility is designed for innovation and product development in the biscuits and baked snacks category across Southeast Asia and Australia, New Zealand and Japan.

The company has invested more than US$5 million (approximately AU$7.5m) in the facility, which expands on its existing Singapore Technical Centre, established in 2006, followed by an expansion in 2018 to focus on product development in the gum and candy category.

“Through collaborative efforts, we aim to create a dynamic space where creative ideas can flourish and contribute to the development of new innovative products for our consumers,” said Deepak Iyer, Executive Vice President & President AMEA, Mondelēz International. “This expansion further enhances the capabilities of our Singapore Technical Centre and reaffirms our commitment and contribution to the country, which serves as the headquarters for our Asia–Pacific, Middle East and Africa business.”

The facility will help accelerate the company’s plans to create “the right snack, for the right moment, made the right way”. For example, mindful snacking, including developing products that encourage portion balance and mindful indulgence whilst exploring flavour innovation and different product formats.

The centre has expertise and technical capabilities in Product Development, Packaging, Process Technology Development, Consumer Science, Analytical Science, Ingredient Research, and Scientific and Regulatory Affairs.

Image caption: At the opening of the facility, pictured from left to right is Deepak Iyer, EVP & President, AMEA, Mondelēz International; Mr Chan Ih-Ming, EVP, Economic Development Board Singapore Chargé d'affaires; Casey Mace, Deputy Chief of Mission, US Embassy Singapore; Marco Michielsen, R&D BU Lead SEA & VP Biscuits and Baked Snacks AMEA Mondelēz. International AMEA, Singapore Technical Center.