Brewing partnership for Japan's beer and fermented food sector

Krones’ subsidiary, Steinecker, has signed a multi-year cooperation agreement with the Japanese planning and engineering company BET, in order to serve the market for beer and other fermented products. The agreement will allow the companies to serve breweries and alternative-food producers in Japan.

“The Japanese brewery market is very unique, with its own demands and requirements. We believe that the cooperation between Steinecker and BET will be the perfect match to deliver and execute the correct solutions for our Japanese customers and bring them success,” said Minato Kobori, Head of Sales at Krones Japan.

Severin Thomandl, who is responsible for the Asia–Pacific region at Steinecker, added: “Especially in the area of process technology, the aim is to offer bespoke concepts and solutions. So, Steinecker has teamed up with a local partner, to even better meet the individual wishes and needs of our Japanese customers.”

BET not only has many years of experience in the brewery space, its people also understand the culture, speak Japanese customers’ language — both literally and figuratively — and know the market. “We’re excited to work with Steinecker and Krones Japan to bring Steinecker’s innovative, sustainable solutions to the Japanese beer and beverages market,” said Sebastian Hohentanner, Vice President at BET.

Not only will breweries benefit from the partnership, Steinecker has also taken its experience in the brewing industry and adapted it for the production of alternative foods. For example, the company’s bioreactor offers a system for precision fermentation on an industrial scale.

Image caption: Celebrating this new collaboration: Sebastian Hohentanner (Vice President of BET Co. Ltd., 3rd from right) together with the Steinecker team of Johannes Pfennig (Sales Key Account Management), Thilo Steindorf (Head of Sales and Customer Management) and Dirk Hämling, Managing Director (from left) as well as Florian Kurpas (Head of Procurement) and Severin Thomandl (Head of Sales Asia Pacific, from right). Image credit: Krones.