US chain focuses on fast and healthy


Tuesday, 31 January, 2017


A US chain is gearing up for national expansion, based on a model of prepared food that is fast and healthy.

Snap Kitchen makes healthy, handmade meals that satisfy gluten-free diets, paleo diets, vegans and the Whole30 diet.

With food prepared at a central kitchen, the stores are tiny but sleek, featuring inventive meals with low kilojoule counts. Offerings include breakfast, lunch and dinner selections, plus salads, snacks, soups and sweets.

Snap Kitchen competes with prepared foods at supermarkets, but with a high-quality and creative menu including items such as bison quinoa hash and beef sweet potato scramble. Meals have a shelf life of 5–7 days and the company prides itself on its single-digit food waste.

CEO David Kirchhoff in an interview with Forbes magazine said that the stores have their busiest day on Monday as customers stock up on multiple meals for the week.

The chain has also created a mobile product that enables customers to order online and pick up in-store.

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