Springhill Farm takes off

It has been a busy year for Victorian family food business Springhill Farm, whose range of treats has been picked up by Qantas Catering, Coles Supermarkets and Target Stores nationally.

The upturn in demand for the products has required a second shift in the company’s factory, with a doubling of factory staff. Turnover has also doubled in the last three years, posing the question: how is the business succeeding in a challenging climate for FMCG?

“We sat down a few years ago and conducted a strategic review of the business,” said director Fiona Whatley. “We have a real commitment to the evolution and growth of the business and a strong belief in supporting local community.”

With over 30 years’ experience, Springhill Farm is hardly the new kid on the block. The company’s first slices were whipped up in the farmhouse kitchen 30 years ago for visiting schoolchildren, who came from across Victoria for a taste of farm life and baked goods so fresh they were still warm. The business is still proudly based in regional Victoria and baking daily.

Second-generation owner-operator Fiona Whatley said that these days the family’s most popular recipes tend to be those that are refined for the health-savvy customers who prefer smaller portions and allergen-friendly ingredients. “Without a doubt, our Bite-Sized Treats are some of our most popular products,” said Fiona. “And it was so exciting when such an iconic Australian brand like Qantas recognised our range and wanted to serve it! We get a real kick when we hear from family or friends that they received one of our products on a national flight, knowing that our bites and slices range are being so well received by the consumer is a real positive.”

Springhill Farm’s range includes Bite-Sized Treats, Gluten-Free Treats, Finger Slices, Biscuits, Rocky Road and Hedgehog, available in individually wrapped and vacuum-packed trays.