No shortage of Easter eggs this year

Tuesday, 07 April, 2020

No shortage of Easter eggs this year

Despite the restrictions around this year’s stay-at-home Easter, and unconfirmed reports of Easter egg hoarding, Tim Piper, Head of the national employer association Ai Group’s Confectionery Sector, has reassured consumers that there will be no constraints on the supply of Easter eggs and chocolate bunnies.

“The unique circumstances of Easter 2020 should be seen as an opportunity for families to look for more creative ways to keep Easter traditions alive,” Piper said.

The Easter egg and chocolate bunny remain among the best-selling Easter chocolate products. While there are also a variety of new products to choose from this Easter, Piper urges all consumers to ‘Be Treatwise’.

Be Treatwise is a confectionery industry initiative designed to provide consumers with information about confectionery as part of a balanced diet and active lifestyle.

The Be Treatwise symbol is designed to act as a visual cue on the front of confectionery packaging to remind consumers that confectionery is a treat. The Be Treatwise logo, on the front of confectionery packs, encourages people to enjoy a balanced diet and to be mindful of the energy content in the confectionery they consume. The Be Treatwise message advocates responsible marketing and responsible consumption. This includes dietary energy intake, oral health and the importance of being physically active.

Image credit: ©

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