Delivery-only kitchens are coming
Deliveroo has launched Deliveroo Editions, a platform that will enable hundreds of restaurants to reach customers in cities around the world, without needing a high street premise. The first Deliveroo Edition will launch in Australia later in 2017.
The rollout will see Deliveroo provide restaurant partners with the infrastructure — including bespoke kitchens, local marketing support and fleets of riders — that allows them to launch delivery-only menus catered to local tastes.
Using its own technology, Deliveroo can identify specific local cuisines missing in an area, identify customer demand for that missing cuisine and hand-pick restaurant brands that are most likely to appeal to customers in that area.
Deliveroo Editions will give restaurateurs the chance to launch, expand and test new innovations with delivery-only offerings.
The international rollout comes after successful trials in the United Kingdom with leading restaurants, new food start-ups and Michelin-starred restaurateurs. The trial resulted in thousands more deliveries for local riders as well as work for over 100 full-time restaurant employees.
Deliveroo Editions will also mean consumers who want access to food from restaurants that have yet to open in their area will be able to access their menus to enjoy at home — cooked by chefs employed and trained by the restaurants themselves.
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