Sustainable packaging for meal kits
Meal kit company HelloFresh is reducing its environmental footprint by using sustainable packaging from Tetra Pak for products in three European markets.
HelloFresh has used the Tetra Recart carton package in the US since 2017, and this has now expanded to its branded tomatoes, beans, chickpeas and lentils in the UK, Germany and the Netherlands.
Tetra Recart offers 80% lower carbon footprint and weight and space savings compared to tin cans and glass jars.
“Introducing the Tetra Recart carton to our sustainable packaging portfolio is a strategic move for HelloFresh, helping us reduce our carbon footprint through improved logistics efficiencies,” said Jakob Schmidt, Senior Global Procurement Manager at HelloFresh Global. “Tetra Pak’s innovative packaging enables HelloFresh to consistently deliver a quality product and a great opening experience for our customers."
Peter Arvidsson, MD, Tetra Recart at Tetra Pak said: “We see a huge growth in the meal kit category as consumers demand easier shopping experiences and services offering less planning [and] shorter cooking time, all while maintaining the quality of the ingredients. We are pleased to be able to help food producers capture this opportunity with a sustainable package that keeps food fresh and tasty.”
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