Sonoco PromoPeel Integrated Label Technology

Sonoco now offers PromoPeel Integrated Label Technology for flexible packaging. This allows brand owners to create an instant redeemable coupon or label as a part of the product packaging, ensuring a consistent label position while saving production time. The label lies flat, removes cleanly and eliminates scanning issues at the register.

The product is said to improve labour and production efficiencies by avoiding secondary processes associated with pressure-sensitive label (PSL) applications. Running on existing filling lines for easy implementation, the technology works throughout the entire coupon life cycle — including on automated equipment at coupon clearinghouses during the downstream coupon redemption process.

The product is suitable for coupons, recipes, peel-and-reveal games, trivia, contests, cross-promotions and more.