Markem-Imaje CoLOS 2D Activate and CoLOS 2D Engage

Markem-Imaje has launched CoLOS 2D Activate and CoLOS 2D Engage along with its consulting services to help manufacturers prepare for GS1 Sunrise 2027 and accelerate the transition to connected packaging.

The Software-as-a-Service (SaaS) enterprise solutions are designed to enable global CPG and FMCG brands to assess readiness for emerging regulations, deploy compliant GS1 Digital Link QR codes and transform packaging into a connected digital communication channel.

Complementing the software platform, Markem-Imaje’s implementation experts provide manufacturers with a structured assessment of their production environment, coding processes and operational readiness. The service includes a full-day on-site review followed by practical recommendations to help manufacturers identify gaps, prioritise investments and develop a clear roadmap for implementing GS1 Digital Link QR codes.

Unlike traditional static QR codes, dynamic GS1 Digital Link QR codes can transform packaging into an intelligent communication channel between brands and consumers. Page content can adapt based on location, language, time or stage of the customer journey.

For example, a consumer scanning a product in a retail store may receive promotional offers, while scanning the same product at home can provide recipes, usage instructions, complementary product recommendations or sustainability information. At the same time, manufacturers can capture valuable scan analytics to better understand consumer engagement.

CoLOS 2D Activate gives manufacturers full control of GS1 Digital Link QR codes after printing through digital content management, URL destination management, scan data analytics and enterprise data integration. CoLOS 2D Engage enables marketing teams to design, publish and manage personalised consumer experiences through an intuitive drag-and-drop interface.