Avery Dennison sustainable label range

Avery Dennison has introduced three white, uncoated papers made from 100% recycled fibres to expand its range of sustainable label solutions for wine, spirits, food and beverages.

The company has invested in recycled materials with a broad range of structure, thickness and pattern complexity to help companies find a suitable sustainable label solution.

The three new white, uncoated wood-free papers are designed to have a similar look, feel and performance to conventional alternatives and all feature wet strength treatment.

rNaturel Touch Craft is a thick paper with a cotton-like texture for a craft, traditional look; rNoble Blanc is a matt paper with a felt marked finish that’s excellent for high volume printing; and rSable Blanc is a smooth, matt paper that’s suitable for high-volume printing.

Combining the new recycled fibre papers with other sustainable solutions from Avery Dennison can further improve a product’s eco-credentials. Semi-gloss rMC paper is an option for back labels and is made from 100% recycled fibres. Labels that require a strong ice bucket performance can use rPLUS underlaminate, made with 70% post-consumer recyclate, to make complex construction as sustainable as possible. Liner waste can be reduced by using rPET liners, made from 30% recycled materials.