Tip Top introduces bread bags with 30% recycled plastic

Amcor has partnered with Australian bread manufacturer Tip Top Bakeries to introduce bread bags that are made with 30% recycled plastic using the ISCC mass balance approach.*

Designed to help remove 160 tons of virgin plastic by December 2025, this initiative follows the brand’s introduction of 100% recycled and recyclable cardboard bread tags in 2020, which eliminated 140 million pieces of single-use plastic annually.

Richard Smith, Director of Sustainability for Amcor Flexibles Asia Pacific, said, “At Amcor, we are dedicated to pioneering advanced packaging solutions that reduce reliance on virgin plastics while maintaining the quality and safety consumers expect. This partnership not only underscores Tip Top’s leadership in the bakery aisle but also demonstrates the impact that collaboration across the value chain and innovation can have on driving the circular economy forward in Australia.”

Graeme Cutler, Director of Sales & ESG Lead at Tip Top Australia, said, “Tip Top is committed to feeding Australian communities in a more sustainable and responsible way, taking steps towards tackling the issue of plastic waste while maintaining the freshness and quality of our delicious bread. This initiative marks a significant milestone in our partnership with packaging suppliers to help drive positive change in our industry.”

The bags, which began rolling out in September 2024, are now available across Tip Top The One, Tip Top The One Gluten Free and Tip Top 9 Grain loaves in major retailers across Australia.

_{*Amcor’s production of the Tip Top bread bags made with 30% recycled plastic is certified by The International Sustainability and Carbon Certification (ISCC) PLUS Scheme. The ISCC certification ensures that at least 30% of the plastic sourced for the production of the bread bags is recycled and allocated via the mass balance approach.}

 Image credit: iStock.com/Daniel Heighton