Sweet smart: recyclable paper packaging for Smarties


Friday, 29 January, 2021

Sweet smart: recyclable paper packaging for Smarties

The Nestlé Smarties brand is now using recyclable paper packaging for its confectionery products worldwide. This represents a transition of 90% of the Smarties range, as 10% was previously already packed in recyclable paper packaging.

Alexander von Maillot, Global Head of Confectionery at Nestlé, said: "Shifting Smarties packaging to recyclable paper is one of our key sustainable packaging initiatives in the confectionery category. It is a further step in realising Nestlé's ambition to make all of its packaging recyclable or reusable by 2025 and to reduce its use of virgin plastics by one-third in the same period."

The new Smarties paper packaging is sourced sustainably and is made of a coated paper, paper labels or carton board. Information about how to properly dispose of Smarties paper packaging is also included on its labels to raise consumer awareness.

Image credit: Nestlé under CC BY-NC-ND 2.0

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