Schawk ColorLab helps brands in Australia

Thursday, 19 October, 2017

Colours form the heart of a brand’s identity and can influence brand recognition by up to 80%, according to Schawk. With 85% of consumers claiming colour is influential in their purchase decision, it is crucial that brands not only choose the correct colour but also have colours that are consistent across their products.

Schawk helps brands with their production and delivery needs through expertise in workflow, resourcing, colour management and imaging. With Brand, Colour and Control at its heart, Schawk’s Colorlab defines, measures and controls colour using science and technology, and its services are coming to Australia.

Colour science includes using correct production process, base materials and substrates, and this ensures colour consistency is achieved throughout the supply chain across different substrates and regions.

“Our regional team of experts have added the Colorlab service to the suite of customer-focused tools to ensure consistency, producing quality assets and protecting brand equity for our brands,” said Ryan Sharratt, operations manager of Schawk Australia.

Products that display different colours can lead to a poor brand recognition, a lack of confidence in the brand and potentially wastage. ColorLab aims to prevent this from happening.

It integrates colour data into the supply chain using a physical swatch that provides an achievable visual guide, as well as maintaining an accurate colour standard. These standards are sporadically tested against to ensure colour consistency.

Brand owners, printers and converters can therefore reduce costs caused by testing in production facilities and create a faster speed to market for new products by using ColorLab.

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