Reinventing soup using the right packaging

Wednesday, 11 September, 2019

Reinventing soup using the right packaging

Re:Nourish is a UK-based business that makes four soups made from natural ingredients, including vitamins and micronutrients. The product is supplied in a ‘grab and go bottle’ that allows the contents to be heated in a microwave. This enables consumers to quickly enjoy the product on the move.

The distinctive rectangular-shaped bottle was conceived by Re:Nourish founder Nicci Clark and developed for manufacture by Design. Blow moulded in transparent polypropylene, it creates an impression on-shelf with the soups clearly visible to emphasise their natural properties. The large decoration area features high-impact black and white labels to establish a brand identity.

In addition, the 500 mL bottle is strong but lightweight to ensure effective protection of the soups while providing safe and easy handling for the user. It is also fully recyclable.

“With these soups, we are breaking all the rules and reinventing them,” Clark explained. “We see soups as the new ‘juices’ in delivering a flavour-filled experience that is both delicious and healthy. As part of this, the right packaging was essential. M&H Corby has done a fantastic job in producing a quality bottle that projects strong brand messaging, maintains the freshness of our soups and provides the simplicity and ease of use that busy consumers demand.”

Re:Nourish soups are prepared using only fresh vegetables and plant-based ingredients. In addition, each one features a special ingredient with a particular health benefit.

Related News

Markem-Imaje acquires brand protection specialist Systech

Systech will become part of Markem-Imaje, bringing a range of products, including its Brand...

Tetra Pak and Hexagon launch virtual reality platform

Tetra Pak, in collaboration with Hexagon's PPM Division, has launched a Smart Solutions...

Pilot plant for bio-based barrier material for packaging

The pilot plant is being built to enable the production of bio-based plastics as a barrier in...

  • All content Copyright © 2020 Westwick-Farrow Pty Ltd