Pakistan dairy company repackages in aseptic stand-up pouches

Pakistan-based dairy producer Fauji Foods Ltd has become the first company to use Ecolean’s Air Aseptic 125 mL package.

In early 2016, most of the products in Fauji Foods’ liquid dairy portfolio were introduced in a variety of Ecolean packages to the Pakistan market. Fauji Foods has now moved to the 125 mL package for its popular Dostea tea creamer brand, shortly to be followed by its UHT brand Nurpur.

“In order for our brands to be number one in the eyes of the consumer, the packages must be convenient as well as easily recognisable on the shelf”, said Aamir Khawas, head of marketing and sales at Fauji Foods Ltd. “That’s exactly what we get with Ecolean. The new, smaller 125 mL package fits our consumers perfectly, with just the right portion size for everyday consumption. For us, Ecolean’s stand-up pouches are the future for liquid dairy products.”

The Ecolean Air Aseptic product range is suitable for ambient distribution, with or without a straw, is microwaveable and provides ease of use when opening, handling and pouring.