No more warm beer
An American brewing company, Coors, has released a beer bottle that changes colour when the beer is at the optimal drinking temperature.
Mountains on the label of the new Coors Light bottle are designed with thermochromatic ink, which turns from white to blue when the beer is at the correct temperature for consumption.
"The Cold Activated Bottle is designed to ensure that drinkers experience the coldest, most refreshing beer possible," said Andy England, chief marketing officer for Coors Brewing Company.
Nestlé launches on-pack date-labelling pilot to help tackle food waste
'Sniff, Look, Taste' is a new Australian pilot launched by Nestlé to tackle...
Shaws Distillery's grain-to-glass philosophy captured on winning label
Peacock Bros. has partnered with Shaws Distillery to create a label with a layered finish that...
2026 PIDA Award Finalists announced
Unique designs have been recognised as finalists for the annual Australasian Packaging Innovation...
