Coca-Cola to roll out new packaging design
Coca-Cola will launch new packaging graphics that feature the brand’s signature red as a unifying colour across the product range.
Extending the company’s ‘One Brand’ global marketing strategy to packaging, the red disc signature element will now appear prominently on all packaging.
Products will continue to be identified by colour — black for Zero, silver for Light/Diet and green for Life — while the new graphics will include the unique product name and benefits on the front of the pack.
The new packaging will be launched in Mexico before rolling out around the world during 2016–2017.
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