Coca-Cola Company embraces front of product energy info
Friday, 30 October, 2009
The Coca-Cola Company has announced global plans to include energy information (calories, kilocalories, kilojoules) per serving on the front of nearly all product packages in a move to increase consumers’ awareness about the energy content of its beverages.
Coca-Cola is the first company in the beverage industry to make this kind of international commitment.
The new labels seek to make it even easier for consumers worldwide to make more informed decisions about the beverages they drink based on their own individual taste preferences and nutritional needs. The company has already successfully rolled out front-of-pack energy labelling throughout Europe and Australia with Mexico and the United States currently in roll-out phase. The Coca-Cola Company’s global commitment is to have front-of-pack energy information on all products by the end of 2011.
Research shows that front-of-pack energy information is an important tool in helping people balance their overall dietary intake and physical activity.
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