Capilano's new easy-pour pouch packaging
Australian honey maker Capilano is shaking up the honey shelves with its new easy-pour pouch packaging.
The 700 g Easy Pour Eco Pouch uses 60% less plastic than Capilano’s 500 g upside-down squeeze pack and features a thin, squeezable shell with convenient spout.
Ryan d’Almeida, CEO of Capilano owner Hive + Wellness, said: “We’re really excited about this new packaging, a first of its kind in the honey category in Australia. Cooks especially will love it, as it not only minimises any sticky mess, it also prevents honey wastage as you can squeeze out every last drop. And if it’s honey-saving, it’s money-saving too.”
Capilano is seeing an increasing number of shoppers choose honey as a healthy alternative to sugar, d’Almeida said, and the Easy Pour spout in the Eco Pouch is designed to make this switch easier.
The Eco Pouch, with its reduced plastic use, also reflects Capilano’s commitment to reducing environmental impacts. The packaging requires less energy to manufacture and transport, is completely BPA free, and is 100% recyclable through REDcycle.
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