Cadbury unveils its 'new look' chocolate packaging
Cadbury has unveiled its new look for both Cadbury and Cadbury Dairy Milk. The new packaging includes a redrawn wordmark, new iconography and new typography, which, according to the company, makes it look and feel more natural, authentic and high quality.
The new brand identity will launch in Australia in April across the whole range, followed by South Africa and Malaysia later in the year, with further markets launching at the beginning of 2021.
The first of the range to reveal the new look is Australia’s most requested chocolate block on social media, Cadbury Dairy Milk Marble, which will be in stores nationally from 17 April 2020.
Paul Chatfield, Director of Chocolate Marketing at Mondelez Australia, said: “Given the uncertain and unfamiliar times, we’re glad to bring a little happiness and nostalgia by relaunching the classic favourite to those around the country who have been asking us to bring Marble back.
“John Cadbury believed in generosity and the special bonding of people — through a simple block of chocolate. It seems fitting that we’re launching the new Cadbury Dairy Milk packaging to reflect this founding principle of generosity and authenticity at such a challenging time.”
Taking cues from the archives, the Dairy Milk logotype has been recrafted and a distinctive Dairy Milk pattern based on the original 1905 pack has been created.
As interest and demand for sustainably sourced products increases, Cadbury also wanted to share more about its long-standing commitment to cocoa farmers and the environment on the new packaging. The Cocoa Life sustainability programme has been integral to the brand for the past eight years, helping to train 140,000 cocoa farmers to look after the environment, helping to plant 1.2 million trees in cocoa regions across the world and helping to ensure cocoa farming is a viable livelihood. This has ensured that every Cadbury Dairy Milk chocolate chunk is 100% sustainably sourced.
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The bottles were produced by the company's patented Base Over Stroke System (BOSS).