Ball develops colourful can lids

Why should the design be limited to the body of a beverage can? Metal packaging supplier Ball Corporation has developed more exciting packaging for canned drinks.

The company's proprietary Cameo End Printing allows customers to differentiate their product from competitors by brightening up the lids on their recyclable aluminium cans from Ball.

The beverage can innovation extends customer branding to the top of the can, which not only adds aesthetic appeal but also enables consumers to easily identify the product in shops.

"Ball's Cameo End Printing delivers both branding advantages for our customers, and functional benefits for consumers," said Jay Billings, vice president, commercial, for Ball's beverage packaging North and Central America business. "For our customers, Cameo extends the can's 360-degree billboard to the top of the package, further increasing brand visibility and offering exciting new possibilities for contests, special promotions and limited release packaging. For consumers, Cameo makes searching for your favourite brand easier in coolers and convenience stores, where the top of the can may be the most visible part of the package."

It will be commercially available in early 2019.

Image credit: ©stock.adobe.com/au/tutye