A label for 'Australian Grown'

The "Australian Grown' logo has now been launched, allowing consumers to identify packaged food that has been grown on Australian farms.

Peter McGauran, the Minister for Agriculture, Fisheries and Forestry, launched the logo in Sydney last Friday.

"Our farmers will benefit significantly from consumers being able to quickly spot Australian grown products when walking along supermarket aisles. Research conducted in a Victorian supermarket last year clearly shows that shoppers are keen to buy Australian made products," McGauran said.

"By extending the highly successful "Australian Made' logo to Australian grown products, consumers will now, at a glance, be able to easily identify locally produced packaged food " be it in a can, bag or packet.

"Australian exporters will also be able to use the logo in overseas markets, capitalising on our reputation for producing healthy, high quality products."

The "Australian Grown' logo can now be applied to products where all the ingredients were grown in Australia and virtually all the cost of production is incurred in Australia.

The government has committed up to $1.7 million to promote the logo. The campaign will be administered by Australian Made Campaign Limited.