Eye-catching lidding for a 'Wicked' dessert

Jet Technologies has partnered with Australian dessert brand Wicked Sister to deliver eye-catching, high-quality packaging for its latest collaboration with Universal Pictures’ Wicked: For Good, premiering in cinemas on 20 November.

To celebrate the release, Wicked Sister launched two limited-edition desserts featuring packaging designed by creative agency Cupla and foil lidding manufactured by Jet Technologies — a key element tying the campaign together.

“We wanted packaging that captured the magic of the movie while maintaining our product’s premium look and quality,” said Pedro Demartini, Director of Marketing, Wicked Sister. “Jet Technologies’ lidding delivered on both fronts, offering vibrant print quality, food-safe materials, and complete reliability from start to finish.”

Reproducing the Wicked: For Good logo showcased Jet Technologies’ expertise in handling complex designs. The detailed artwork included a fine green-to-pink gradient on a black background, requiring careful adjustment of the foil substrate and embossing to achieve clean lines and accurate colour.

Printed in UV Flexo, the foil delivered precision and vibrant colour for the intricate artwork. The chosen material, known as ‘PP Peel’, was selected for its good sealing performance, wider sealing temperature window, and improved reliability during production. For manufacturers, it provides strong seals and good weight-bearing capacity, while for consumers, it is designed to deliver a smooth, easy opening experience with less risk of tearing the foil.

“Capturing that colour transition while ensuring legibility on a reflective foil surface required close collaboration,” said Tristan Ulloa-Jonsson, Business Development Manager, Jet Technologies. “Our in-house expertise in lidding materials and print calibration meant we could overcome those challenges and produce a result that truly stands out on shelf.”

Embossing, completed as part of the print process, added subtle tactility to the finished product. To maintain colour accuracy across the entire print run, Jet Technologies used lab colour measurement (L*a*b*) — a universal system that defines colour using numbers rather than subjective terms. It measures lightness (L*), red–green (a*) and yellow–blue (b*) values, allowing colours to be precisely monitored and reproduced across multiple runs. For brands, this means stronger quality control, packaging that consistently looks the way it should, and reliable brand colours that stand out on shelf and build consumer trust.

Food safety and creative impact in one solution

Beyond its visual appeal, Jet Technologies’ lidding also met Wicked Sister’s strict food safety and performance standards, ensuring product freshness, secure sealing and full compliance with international food contact regulations.

To further guarantee compliance, Jet’s manufacturing partner is BRCGS+ AA certified — a globally recognised standard that ensures the highest quality and hygiene levels for packaging produced for food applications. The PP Peel material used was already qualified through previous projects, giving Jet and Wicked Sister additional confidence in its performance prior to full production.

“The finished result perfectly balances product protection, compliance and brand storytelling,” Ulloa-Jonsson said. “It’s a great example of how packaging can elevate a brand collaboration into a complete sensory experience, from what shoppers see on shelf to what they taste inside.”

Jet Technologies’ longstanding relationship with Wicked Sister and its production partner, PDP, ensured a seamless rollout across design, approvals and delivery schedules. 

“Jet’s reliability across service and delivery was key to the project’s success,” Demartini said. “They understood exactly what we needed creatively and technically to bring this campaign to life, delivering premium packaging that reflects our brand quality and complements the Wicked: For Good theme perfectly.”