Coveris develops new linerless print technology for Aldi premium beef

Aldi sells over half a million British beef steaks every week. When launching a new range of beef in its British stores, the retailer sought a labelling solution that would enhance the premium look and feel of its packaging.

Global packaging manufacturer Coveris used a pioneering printing process in the launch of the new linerless labels for Aldi’s Specially Selected Aberdeen Angus steaks, which comprise four lines of British beef steak. Combining multiple decorative effects inline, the printing system adds a fourth, tactile dimension to the labels to reflect the quality of the product and its high-profile launch.

Producing a premium finish for shelf presence, the label production process blends a complex mix of inks, varnishes and foil inline using a newly developed method of application. The use of high-build silkscreen varnish creates a glossy, tactile stamped effect, while the use of further varnishes and cold foil combine to produce a multisensory, luxury appearance.

Coveris says the evolution of printing capabilities on linerless labels during this project creates opportunities for the production of more complex designs and premiumisation techniques.