Amcor provides creative packaging for turkey snack range

In response to the consumer trend for high-protein snacks, American producer of turkey products Butterball has launched a snack product that highlights the nutritional components of turkey and offers a fun and functional format.

Amcor helped bring Butterball’s vision for eye-catching packaging to life, using its easy-open EZ Peel lidding. The packaging provides good product visibility and anti-fog, as well as an elevated sensorial experience with matte film and tactile print.

“We knew exactly what we wanted from the packaging to help our snacks catch the eye of consumers, and Amcor had the exact product for our needs. The combination of an appealing design, clear visibility to the products in the package and ease of use for the consumer make this unique packaging a perfect fit for Butterball Premium Snacks,” said Jeff Mundt, Vice President of innovation and research and development with Butterball.

Amcor can also provide flexible and rigid packaging, as well as market insights and creative ideas to help its customers cater to the snacking or other expanding markets.

Image credit: Amcor