Shelf impact after a month at sea

UK-based Ashbury Confectionery recently gave UK converter Printing and Packaging Ltd the delicate task to design a chocolate pack with shelf impact for a new business with a retailer in Australia. To achieve shelf impact after one month at sea and one month in distribution chain puts a lot of demands on the packaging material.

We chose a different shape. In combination with the bright colours it is an unbeatable combination for shelf impact. But the crucial point for this specific business was how the packs would stand the very demanding voyage before ending up on the retailers shelves. Printing and Packaging Ltd recommended Frovi Carry, says Mr Julian Sanders, purchasing manager at Ashbury Confectionery.

In addition to the demanding voyage, the heavy content (1 kg) and the v-shape of the pack put extra pressure on the cartonboard, so we really needed a strong board as well as the usual need for a good print result, says Mr Sanders. We didn't want to take any risk as this business is important for us, but had simply to trust our converter as we were not familiar with the properties of Frovi Carry. The first delivery was therefore a test. When the delivery was unpacked at the retailers we knew that it worked and following good sales figures at the retailer we feel confident with the packaging solution. This is now a regular line for us and we will supply the retailer several container loads this year, Mr Sanders concludes.