Fresh ’n Fruity lids for yoghurt

New Zealand’s number one yoghurt brand Fresh ’n Fruity has been given a fresh new look with lids supplied by Chadwicks.

Chadwicks has created 118 mm square lids with four-colour flexographic print on lacquered aluminium that are heat sealed to singular polystyrene tubs for Fonterra. Research by the marketing team at Fonterra revealed that the key purchase drivers to the category were ‘full of fruit’, naturalness, freshness and variety.

Emma Dunstone, Senior Brand Manager for the Fresh ’n Fruity range, said: “We wanted to give the range a fresh new look to differentiate the brand in the marketplace and enhance the key purchase drivers. We now have a pack which reflects the great-tasting product inside.

“We were impressed by Chadwicks’ experience in this sector and felt they were best placed to create the perfect packaging solution for our new look.”

John Savage, Business Development Manager at Chadwicks in Australia and New Zealand, commented: “The Fresh ’n Fruity range was a great project for us to be involved with as it is such a well-known brand in New Zealand. We’re really pleased with how the lids have turned out as they offer a quality practical solution for Fonterra, as well as being able to carry the design of the revived brand.”

The range comes in an assortment of flavours including simply strawberry, strawberry cream thick ’n creamy, mango passion lite, Greek style along with a new range called Fresh ’n Fruity Superfruits.