Beston to release food traceability app

Wednesday, 09 December, 2015

Beston Global Food Company has announced it will release an app to enable retail customers to instantly trace the origin and safety of its food products around the world on their smartphone or tablet.

The OZIRIS app, together with Beston’s existing BRANDLOK anticounterfeiting technology, is scheduled to be released in early 2016.

BGFC Executive Chairman Dr Roger Sexton said the new technology would revolutionise the way people can check the authenticity and safety of the food they are eating, simply by using the app to scan the QR code on each product’s BRANDLOK seal.

“Food product counterfeiting worldwide is currently worth an estimated $US1.7 trillion,” Dr Sexton said.

“The World Health Organization earlier this year issued a warning that unsafe food is a growing global threat. It stated that food production and distribution has become more industrialised in response to rising demand, and its trade and distribution has become more globalised, which has introduced multiple opportunities for food to become contaminated with harmful bacteria, viruses, parasites or chemicals.”

The app will also include nutritional information on each of the products.

The BRANDLOK seal contains multilayered covert IR and UV technology, which enables product identification and verification by consumers using the OZIRIS app. A BRANDLOK seal can be read by a consumer at point of purchase to verify the product’s authenticity.

Underpinning the seal on every product is a systematic ‘track and trace’ ingredient and quality recording system in the production process.

OZIRIS will be available on both the App Store and Google Play, and will feature multilanguage functionality.

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