Low-methane beef hits Adelaide shelves

An Adelaide butcher will stock low-methane beef through a partnership with CH4 Global.

Windsor Meats in Malvern now has low-methane Wagyu beef available for consumers, ahead of its rollout to premium Australian retailers and restaurants.

“Windsor Meats is really excited to be working with CH4 Global and incredibly proud to be the first butcher shop in the world to be able to offer our customers a much more sustainable meat product, particularly at a time when consumers are becoming far more curious about where their food is coming from and about sustainability,” said Sam Burt, owner of Windsor Meats.

The entire end-to-end process occurs within South Australia — from Asparagopsis-growing ponds on the Eyre Peninsula to C4 Global’s Methane Tamer product feeding cattle at farms.

Asparagopsis — a red seaweed — has been tested to reduce methane emissions from cows by up to 90% when used as a feed additive.

The company’s EcoPark at Louth Bay currently features 10 large-scale Asparagopsis cultivation ponds, with work underway for an expansion that would see production increased tenfold — enough to serve 45,000 cattle daily.

“We’re building the entire end-to-end ecosystem in South Australia, from growing the seaweed, to producing our finished Methane Tamer product to feed to quality Angus cattle and, ultimately, to provide South Australian consumers with high-quality beef that ensures a more sustainable food supply that they can’t get anywhere else in the world,” said Dr Steve Meller, CEO and co-founder, CH4 Global.

CH4 Global has received ongoing support and advice from the South Australian Government, with Meller recently joining Trade and Investment Minister Joe Szakacs on a CEO delegation to World Expo in Japan.

The company is one of more than 10,000 local businesses to be a member of Brand SA, which was re-established by the Malinauskas government to support the state’s industries.

“The Malinauskas government is proud of its continued support for CH4 Global — a company that has already had a significant economic and environmental impact across our state,” Szakacs said. “Whether you call it ‘better beef’, ‘low-methane beef’ or ‘guilt-free beef’, at its core, it’s proudly the result of South Australian ingenuity and innovation, and more importantly, it’s delicious.”

C4 Global also has existing partnerships with international businesses including Mitsubishi in Japan, Chipotle in the US, Lotte in South Korea and UPL in India.

Along with the premium low-methane Wagyu products that can be purchased at Windsor Meats, Angus beef products are set to be on shelves by October 2025.

Image credit: iStock.com/William Edge