GNT shows how plant-based colours can liven up snacks

At IFT FIRST 2025 in Chicago, GNT will be demonstrating how its plant-based EXBERRY colours are helping brands reformulate away from synthetic dyes without sacrificing visual appeal.

As regulatory pressures mount and clean-label expectations rise, manufacturers in the US and beyond are seeking out effective alternatives to Red 3 and other FD&C dyes.

At GNT’s stand there will be an interactive snack bar that pairs bold EXBERRY shades with creative seasonings. Sweet and savoury snack bases will be transformed with options like pizza ranch (orange), honey miso (yellow), dill pickle (green), hibiscus chile (purple) and passionfruit orange guava (pink).

“Our build-your-own snack bar is more than a flavour playground, it’s a proof of concept that shows how EXBERRY colours can bring products to life,” said Alice Lee, Technical Marketing Manager at GNT USA. “As FD&C regulations evolve, we’re helping brands stay ahead with plant-based colours that offer both visual impact and label transparency.”

EXBERRY colours are made from non-GMO fruits, vegetables and plants and support simple US label declarations such as ‘fruit and vegetable juice for color’. They are suitable for nearly any food or beverage matrix, from snacks to beverages and dairy.

GNT has been developing plant-based colour innovation for nearly five decades, working closely with over 300 farmers to ensure full supply chain transparency and quality from seed to shelf. 

Image credit: GNT USA