Foodtech startup Better Juice partners with Ingredion

Monday, 22 January, 2024

Foodtech startup Better Juice partners with Ingredion

Foodtech startup Better Juice is collaborating with Ingredion, a global provider of specialty ingredients to the food and beverage industry. Ingredion’s venture investment arm, Ingredion Ventures, will lead the Series A funding round for Better Juice, which will help to fast-track its entry into the US juice market.

Better Juice’s sugar reduction technology is designed to remove simple sugars in juice-based beverages, concentrates and other natural sugar-containing liquids. The enzymatic technology can convert sugars into non-digestible compounds, such as dietary fibres and non-digestible sugars, while maintaining the natural profile of vitamins, minerals and organic acids in the final product.

Gali Yarom, co-founder and co-CEO of Better Juice, said: “Ingredion was impressed by our non-GMO technology, and its uses in a wide variety of applications. This move will open doors to leading food and beverage companies seeking sugar-reduction solutions for their products.”

Nate Yates, Sugar Reduction Business Leader at Ingredion, said: “The Better Juice technology adds a completely new dimension to our portfolio of sugar reduction solutions for food and beverage brands on a mission to meet increased consumer demand for less sugar. This technology also provides manufacturers with more options to successfully reduce sugar without compromising on great taste or nutrition.”

According to Eran Blachinsky, PhD, co-founder and co-CEO of Better Juice, the partnership will allow the company to extend its technology to other liquids with natural sources of sugar, such as milk, beer and wine.

This achievement follows Better Juice’s partnership with GEA Group.

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