Chr. Hansen Natural Colors announces company name change to Oterra
On 20 May 2021, Chr. Hansen Natural Colors A/S, provider of natural colours, announced the company will be now known as Oterra.
The new name, Oterra, is inspired by the Latin word for earth. The rebranding reflects the company’s commitment to provide the world with colours from natural sources, and contribute to food that is natural, authentic, safe and sustainable. The company’s ownership and staff have not changed.
The CEO, Odd Erik Hansen, stated: “We have been producing natural colours for more than 145 years now — our new name and brand identity are rooted in this proud heritage and reflect our belief that nature provides the best ingredients.”
The new name is the latest in a string of announcements for the company, which was acquired by investment organisation EQT in 2021. In April 2021 the company announced its first strategic investment with the acquisition of SECNA Natural Ingredients Group S.L., a move which supports EQT’s strong growth plans for the company.
Cees de Jong, Oterra Board Chairman, commented: “The board is very excited about the relaunch as Oterra — a name and identity that encapsulates our purpose and sustainable value proposition. We see great growth ahead for Oterra and are confident the company will accelerate its development under its new brand.”
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