Chobani expands in New Zealand
Since launching in New Zealand last August, Chobani Australia has made an impact on the yoghurt category. Products are now being stocked in 180 Countdown stores and the products on offer have doubled in less than a year, with two additional ranges recently launched.
Alongside Chobani 160 g Greek Yogurt Pots, 907g Greek Yogurt Tubs and Chobani Flip, Chobani No Sugar Added and Chobani FiT are now available in New Zealand.
Julia Clark, Chobani General Manager of Demand, said the growth occurring in NZ resembles that which was experienced when it first launched in Australia.
Pieter De Wet, Countdown Commercial Director of Fresh & Food Co, said Chobani has changed the demographics of the yoghurt category, with young people and smaller households choosing to purchase the products.
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