Canstar Blue awards dry rice brand five stars


Monday, 11 December, 2023

Canstar Blue awards dry rice brand five stars

LT Foods has announced that its flagship brand DAAWAT has been recognised as the ‘Top Brand’ in Canstar Blue’s latest dry rice ratings in Australia.

DAAWAT scored 5 stars in the rating, encompassing parameters like taste, texture, packaging convenience, variety and range, and overall satisfaction. The sample comprised Australians who had bought dry rice from a supermarket or grocer in the last three months. The respondents rated satisfaction on a scale of zero to 10.

Under the brand, LT Foods offers multiple types of dry rice to Australian and South-Asian consumers, with the majority of its range a variant of basmati rice.

It also offers DAAWAT Quick Cooking Brown Rice, DAAWAT Sehat, a vitamin and iron-fortified rice, DAAWAT Biryani Kit and DAAWAT Cuppa Rice to meet the unique requirements of global consumers.

Ritesh Arora, CEO, India Business & Far East, LT Foods Ltd., said he is glad the brand was recognised in the Canstar Blue ratings. “This accolade is a testament to our unwavering commitment to providing high-quality and satisfying culinary experiences to our consumers globally.”

Image credit: iStock.com/Karisssa

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