Partnership to develop breakthrough nutritional formulations
Chr. Hansen A/S has entered into a five-year partnership agreement with Amino Up Chemical Co to develop unique dietary supplements and to explore the opportunity within functional foods using the strong nutritional ingredient portfolios of each company.
The new collaboration between Chr. Hansen, a leader in the area of clinically documented probiotics, and Amino Up, a research-driven company focused on natural plant-derived ingredients, will yield new products that best synergise the effects of each company’s flagship ingredients.
“It is thrilling to be partnering with a company that shares the same ideals and principles as we do at Chr. Hansen: a science-first approach, proven safety and high investment in R&D,” says Brian Peeters, Partnership Manager, Human Health & Nutrition, Chr. Hansen, who was instrumental in coordinating the partnership.
Lasse Nagell, VP Global Sales, Human Health & Nutrition, Chr. Hansen, added, “The products we are now working on together with Amino Up have the potential to make a significant impact on the health and wellbeing of others.”
“Chr. Hansen and Amino Up share a number of common attributes such as our founding history and corporate philosophy. I believe we’ll be able to create a close partnership in a wide range of areas, not only product development but also giving back to the society by innovating health together,” says Ken-ichi Kosuna, Chairman, Amino Up, who founded the company in Sapporo, Hokkaido, Japan in 1984.
“Some studies have already confirmed synergistic effects of our new products. These products are being finalised to be introduced to the global market,” says Dr Hajime Fujii, Executive Director, R&D Division, Amino Up.
The first products to come from the new partnership will be launched regionally in the beginning of 2012. The global sales and marketing of the new products will go through Chr. Hansen A/S, with the exception of Japan, which will be serviced by Amino Up.
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