Health and wellness concern drives pure ingredient growth
Market research company Euromonitor International has released its latest research on ingredients, revealing that 1.2 billion tonnes of pure commodities were used in food and drink applications in 2015, an increase of 2% since 2014.
The growth is linked to the ongoing health and wellness trend within the global food and drinks market. Attitude to health continues to evolve in the Americas and Western Europe, where naturally healthy foods are growing at a faster rate than fortified/functional products.
“Clean labels remains a dominant trend in food and drinks, and is set to become more important in beauty and personal care,” said John Madden, head of ingredients at Euromonitor International.
Euromonitor also predicts greater pressure to simplify on-pack information, delivering honest, simple messages that consumers can understand.
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