Santa creates a spike in Australia's milk demand

As the countdown to Christmas begins, the team at Norco is ready for a surge in milk consumption as families prepare for Santa’s visit.

Norco Chief Executive Officer Michael Hampson said the dairy co-operative saw an almost 20% increase in milk sales in the week before Christmas last year and expects a similar spike in demand this season — demand is expected to reach a record 5.5 million L of milk in just one night.

“From the farm to the factory floor, our team is working hard to ensure Santa gets the very best this Christmas — because we all know his favourite milk is Norco,” Hampson said.

“This time of year brings families together, and we’re proud to play a part in preserving such a cherished holiday tradition.

“Knowing that our farmer’s milk is bringing Christmas cheer to Australian children is the best gift we could ask for — and we hope Santa thinks so too!”

For Norco’s 281 farmer members across 190 dairy farms, the seasonal boost is a welcome way to finish the year, with every cent from every Norco milk sold going directly back to support local farmers and their regional communities.

Image: Supplied