Six on the shelf: from air-fryer meals to Dubai-style chocolate
Cooking trends and social media sensations are having an influence on some of the new food product developments hitting the shelves in Australia and New Zealand.
Tick tock... Dubai-style chocolate in Oz for limited time
Originally created in 2021 by Sarah Hamouda of FIX Dessert Chocolatier, Dubai chocolate has since gained viral fame, with influencer Maria Verhera’s tasting video gaining over 122 million views on TikTok globally. Now, Lindt has created its own version of the flavour trend for the Australian market. The Lindt Dubai Style Chocolate block has a soft, creamy filling made up of 45% pistachios, nut brittle, and crispy Kadayif pastry to give it texture. It is available at Lindt Chocolate Shops across Australia while stocks last.
Air fryer transforms ready meals
With the rise in popularity of air fryers, Sydney-based ‘Workout Meals’ has launched a range of ready meals with recipes specifically adapted to be used with this kitchen appliance. The 12 different ready meals come in heat-safe, eco-friendly sugarcane packaging that cooks in under 15 minutes. The air fryer is claimed to make the meals crispier, with the Southern, Fried Chicken and Chicken Parmigiana noted as favourites so far. High in protein and low in fat, the Workout Meals are sold as individual meals, in meal packs or as subscriptions.
Pickle power for cramps
Pickle Juice, the brand behind the USDA Organic-certified formula designed to stop muscle cramps, is now available at 348 Coles Supermarkets across Australia. The brand has developed a following among endurance athletes, runners, cyclists, and rugby, tennis and soccer players seeking cramp relief. Containing no sugar, caffeine or artificial additives, the juice is claimed to be scientifically formulated to work by targeting the neurological response that causes muscle cramps.
Meaty snacks partnership
Meat snack maker Jack Link’s has partnered with social media creator MrBeast (Jimmy Donaldson) in the US. Across North America, the Jack Link’s x MrBeast collaboration is introducing a line of co-branded meat snack multipacks featuring individual-sized packs of beef jerky and meat sticks. The partnership will also extend across the entire APAC region, with the collaboration launching in Australia and New Zealand, and an exclusive product range of Beef Jerky and Beef Sticks expected to hit retailers across the region in 2026.
Slow-release energy drinks
V Energy has launched a new subrange, V Riise — a slow-release energy drink that will be available across Australia and New Zealand. Containing a different type of sugar called isomaltulose, the drink is designed to work together with fibre, caffeine from tea, and fruit juice to deliver a steady and sustained energy boost. The low-GI drink is available in two lightly sparkling flavours: mandarin and blackcurrant.
Hungry, thirsty, sticky
OAK has teamed up with Rolo to bring a decadent flavour combo of gooey caramel and smooth, velvety chocolate flavoured milk. New OAK inspired by Rolo 600mL will be available for a limited time in Woolworths, Coles, and independent grocery and convenience stores.
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