v2food acquires Aussie plant-based meal brand


Wednesday, 17 January, 2024

v2food acquires Aussie plant-based meal brand

v2food has acquired Soulara, an Australian plant-based ready-made meals brand. The acquisition is set to expand v2food's product portfolio and broaden its distribution reach via its proprietary ecommerce channel.

Soulara’s fresh plant-based products are designed to meet the evolving preferences of Australian consumers, complementing v2food’s plant-based meat products with its vegetable-based offerings.

Tim York, v2food CEO, said the company is excited to unite with Soulara and assist consumers in their meat reduction efforts.

v2food has also expanded its portfolio to include MACROS, a fitness-focused, ready-made healthy meals brand.

Both MACROS and Soulara will be integrated into v2food under an entity called Flexitarian Meal Solutions.

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