Universal Robots appoints ADDE as distributor

Danish manufacturer Universal Robots has appointed Andrew Donald Design Engineering (ADDE) as a distribution partner for the Australian market.

Universal Robots is developing a new class of collaborative robots which are lightweight, simple to program and can work alongside employees with no safety caging.

Barry Hendy, managing director of ADDE, said that his company was seeing an increasing market need for compact, cost-effective robotics solutions, so these selling points were key factors in their decision to become a UR distributor.

“We have traditionally been a distributor of high-speed industrial robots, but the benefits of collaborative robots are appealing to a wide range of manufacturers where the robots can work alongside workers at a bench or on the production line. Universal Robots’ products will enable us to offer tailored solutions to clients that want an automated offering that is compact and easy to program,” said Hendy.

Universal Robots General Manager for APAC Shermine Gotfredsen said, “The addition of ADDE as a distribution partner means we now have three authorised distributors in Australia and one in New Zealand. We are continuing to build our presence across the region and the acquisition of distributors capable of delivering effective technology solutions to local customers is vital to our growth.”