tna appoints new general manager for North African venture

tna solutions has announced the appointment of Magdy El Dessouky as General Manager for North Africa, which is part of a wider initiative to bolster its ongoing commitment to support its customers across the Middle East and North Africa (MENA) territories.

Since first joining tna in 2016, El Dessouky has held various key positions across Europe, the Middle East, the US, Africa and Australia, developing valuable experience along the way. In his new role, he will assist customers based in North Africa, helping them to optimise their packaging and processing solutions.

“Magdy’s appointment will lend further support to tna’s efforts to support the food manufacturing sector across the region. North Africa has shown great potential in embracing new technologies and is now ripe to establish more innovative enterprises,” said Alf Taylor, Managing Director and CEO at tna.

“The food manufacturing industry is an integral part of the North African economy and Magdy’s appointment will lend further support to our initiatives to bolster growth and long-lasting success for our customers in the region.”

The company said its venture to expand its foothold in the North African market comes at a time when the region’s food industry is growing with both increasing demand in domestic markets and rising opportunities for export.

Image credit: tna