NSW Wine Recovery Program now open for applications

The $2.6 million NSW Wine Recovery Program is now open for applications, and is designed to help build resilience, strengthen regional capability and grow demand for NSW wines.

The program has two funding streams: the Building Local Demand Program and the Regional Grape and Wine Capability Program.

• Grants between $20,000 and $100,000 are available to strengthen regional industry capability, including developing regional and emerging leadership, mental health and business resilience programs and initiatives that build the capability of regional wine grape growers and wine producers.
• A second stream offers grants of between $20,000 and $250,000 to boost demand for NSW wine, including consumer-focused campaigns promoting NSW wine regions, domestic familiarisation visits, and support for industry participation at trade shows and events.

“Australia is home to some of the world’s great wine regions, and the Albanese Labor government is backing our growers and producers as they navigate current challenges and build for the future," said Minister for Agriculture, Fisheries and Forestry Julie Collins.

“This funding will support grower wellbeing, strengthen local industry leadership and create new opportunities to promote Australian wine.

“Our wine industry is a vital part of regional Australia, supporting local jobs, tourism and communities, and we want to see it remain strong and sustainable for generations to come.”

The federal government is also investing $1.45 million to strengthen Victoria’s wine and horticulture industries through initiatives that support industry resilience, sustainability and biosecurity. This includes $850,000 to support the Victorian Wine Strategy, and over $600,000 to strengthen the management of fruit flies in Victorian horticultural production areas. The strategy, which was co-designed with industry, will support more growers to achieve Sustainable Winegrowing Australia certification, helping producers with initiatives that strengthen biosecurity capability, including skills development and surveillance, containment and monitoring activities.

These investments are designed to help wine producers in NSW and Victoria respond to ongoing global oversupply and changing market conditions, while strengthening regional communities.

Applications for the NSW Wine Recovery Program close at 4 pm on 27 November 2026. To find out more, visit here.

Image credit: iStock.com/xavierarnau