New CEO for Kraft Heinz Australia

Kraft Heinz Australia has appointed Simon Laroche as its new Chief Executive Officer, who will focus on business and people growth, strengthening partner relationships and local product innovation.

Laroche brings in-depth experience in the FMCG sector, with his most recent position as vice president of sales at Canada’s largest brewery company, Labatt Breweries.

Kraft Heinz Australia employs more than 900 people and has recently added a number of brands to its portfolio, including Gravox, Fountain and SAXA following the acquisition of Cerebos in 2018. Laroche said he is delighted to lead the company into its next phase of growth.

“It’s an exciting, fast-moving business, boasting iconic brands which Aussies love. Brands which are rich in heritage with products that bring great innovation to their categories,” he said.

One of his key priorities is the development of the company’s people, who he said are responsible for setting Kraft Heinz apart. “The business has an outstanding team — all true talents in their fields, bringing energy, passion and creativity to their work each day,” Laroche said.

He also plans to lead the company in the development of healthy, plant-based foods that meet the needs of Australian consumers.

“My immediate focus areas are accelerating the company’s success and growth path through brand investment and innovation. Our new product development is centred on meeting emerging food trends — from the growing demand for plant-based products and multisensory food experiences to snacks that support healthy lifestyles. We have a number of exciting new products in the pipeline.”

Image: Kraft Heinz Australia CEO Simon Laroche.