Mars Wrigley Asia appoints General Manager

Mars Wrigley has announced the appointment of Kalpesh Parmar as General Manager for Mars Wrigley Asia. Parmar succeeds Patrick Gantier, who has left the organisation after 15 years to pursue other opportunities.

Parmar was the GM of Mars Wrigley India and has more than two decades of experience in the FMCG industry, working across multiple geographies in Asia, Middle East and Africa. Since joining Mars Wrigley India in January 2020, he has used his experience to drive growth while focusing on talent development and engagement.

In the new role, Parmar will oversee 20 markets in the Mars Wrigley Asia portfolio, leading operation of the chocolate, gum and fruity confections segments across all Asia markets, as well as the pet nutrition segment in South Korea, Taiwan and Hong Kong.

Parmar expressed his excitement at seeing the company expand further and outlined his goals to build on its existing brands and sustainability commitments.

“I believe this region has tremendous potential that the Mars Wrigley Asia business can help realise, to become a future growth engine for the company,” he said.

Parmar has worked in both matured and emerging markets in South Korea, Singapore, Dubai, Turkey, Nigeria and India, holding senior positions across business development, brand building, distribution and e-commerce. Prior to joining Mars Wrigley in 2020, Parmar was with Unilever for over 12 years where his last role was CEO for South Korea, Pacific Islands and Mongolia.

Succeeding Parmar in his current role will be Tamer Kadry, the current Vice President of New Markets & Future Growth for Mars Wrigley Global Emerging Markets, who has been appointed Country General Manager of Mars Wrigley India.

Image credit: Mars Wrigley