LION to close James Boag's Brewery in Launceston

On 2 June 2026, LION announced a proposal to close the James Boag’s Brewery in Launceston in November 2026.

The company said the Launceston brewery is currently operating at about a fifth of its capacity due to long-term decline in the national beer market. This combined with significant cost inflation has meant that this brewery is no longer viable.

LION CEO & Managing Director Anubha Sahasrabuddhe said: “We know this is difficult news for our Boag’s Brewery team and the broader Launceston community. I sincerely apologise for the negative impact this announcement will cause.

“This proposal is no reflection on the incredible capability, passion and commitment of our brewery team members, and the many more who have come before them, who have worked hard to operate the brewery as efficiently as possible despite decreasing volumes.”

The proposed closure would impact the roles of 42 people employed at the James Boag’s Brewery.

Consultation conversations are now taking place with team members to work through the proposed impacts, before a final decision is made and redeployment opportunities across LION’s brewing network are explored.

If the proposal is implemented, the James Boag’s beer brand will continue to be brewed at other breweries within the LION network.