Jack Link's APAC buys beef stick brand KOOEE! Snack Foods

Link Foods APAC, the Australian arm of Jack Link’s, today announced its acquisition of KOOEE! Snack Foods — a brand which was first launched at the Launceston Farmers’ Market in 2015.

Now sold at Woolworths and Coles, KOOEE! is best known for its beef sticks made from 100% Australian organic grass-fed beef. 

“We’re thrilled to welcome KOOEE! to the Link Foods family,” said Shannon O’Connell, Managing Director of Link Foods APAC. “KOOEE! has built a brand that perfectly aligns with the way consumers are choosing to snack today — natural, high in protein, and made with integrity. Their commitment to quality and clean ingredients is unmatched, and we see this as a powerful addition to our growing portfolio in APAC.

“This acquisition allows us to bring both our global and local scale and operational strength to a proudly homegrown brand, while continuing to support its unique voice, values and connection with consumers. Together, we’ll be able to take KOOEE! to even more consumers across Australia, New Zealand and beyond.”

Founded by former consultants Shaun Malligan and Andy Fist, KOOEE! began with a simple mission: to clean up the meat snacks aisle with real, natural ingredients families could trust.

“KOOEE! started with a simple idea on Tasmania’s wild north-west coast — to make snacks we’d be proud to share with our families, using only real ingredients,” Malligan said. “To see how far we’ve come, and now to join forces with the global leader in meat snacks, is incredibly exciting.

“I’m looking forward to staying involved as an advisor during this next phase, ensuring we keep building on the momentum we’ve created and continue delivering exceptional snacks for our loyal customers.”

As part of the acquisition, KOOEE! will be integrated into Link Foods’ operations, gaining access to expanded manufacturing capabilities, broader distribution and world-class R&D — while maintaining its distinct brand identity and product integrity. It will maintain full continuity in supply, service and support throughout the integration process.