Public consultation about restricting infant formula marketing in Australia

In October 2024, the Australian Government announced its intention to develop mandatory controls to restrict the marketing of infant formula in Australia. This work follows the Australian Competition and Consumer Commission’s decision not to reauthorise the Marketing in Australia of Infant Formula: Manufacturers and Importers Agreement (MAIF Agreement), which expired on 28 February 2025.

The Australian Government Department of Health, Disability and Ageing (Department) is now seeking public views on options to mandate infant formula marketing controls in Australia — the scope of the future legislation, as well as information and data to inform the Impact Analysis, through a public consultation on the Department’s consultation hub.

The options presented in this survey also include whether to broaden the scope of the regulations to include toddler milk products and/or marketing activity by retailers.

The survey is open until 10 April 2026. 

To have your say, visit here.

Image credit: iStock.com/diane555